| I | S A W | I T | F I R S T

| I | S A W | I T | F I R S T |

I Saw It First

“Introducing I SAW IT FIRST – a consumer experience focused fashion e-tailer providing the hottest runway and streetwear trends for less.”

This was hands down one of the best holiday AND press trip experiences I have ever had to date. I Saw it First and their lovely camera and branding crew were kind enough to fly me and a beautiful bunch of Influencers and makeup artists to a gorgeous villa in southern Ibiza to celebrate the Launch of their brand in 2017.

They actually launched in 2011 to fulfil a gap in the market for the apparel needs of the expat community in the UAE, the brand quickly became the “go-to” label for trend-led, fast fashion in the UAE. Following investment from a private equity company specialising in hospitality and retail, I Saw it First has opened its first UK offices and warehouse in 2017, led by an experienced management team as it expands to become a certified global player in the online arena.

‘Social media inspires style like never before so we work to create and interpret those trends quickly so our fashion forward customer can access them ahead of seasonal shifts.’

With prices starting at £5 (around $8), and next day delivery available, customers can enjoy catwalk to closet shopping with the hottest pieces direct to their door.

SEE IT FIRST. WEAR IT FIRST. OWN IT FIRST.

| S H O P | T H E M |

The customer is queen at I Saw It First, with the ultimate goal being a ‘luxe for less’ style destination where the shopper is listened to.

With the newest product sourced globally from fashion capitals like London, Paris, and Milan, the collection offers a range of fresh, trend driven product for a diverse customer demographic – from frow fashionistas to casual stylers. Marketing Director Sophie Lockard said, ‘We’re thrilled to launch I SAW IT FIRST in the UK – a brand dedicated to the fearless female who knows what she wants before it hits the high street!’

Each piece on the website has been carefully curated in terms of silhouettes, fabric and style to capture market trends and maximise choice, and because of the brand’s close links with a large supply base, I Saw It First are able to produce and provide key pieces ahead of competitors, allowing customers to have the tomorrow’s trends, today.

| P R E S S | T R I P |

It was an exhaustingly early trip to Sant Antoni de Portmany, Ibiza (and little did we know we would have a jam-packed 6 days ahead of us) but arriving at the absolutely stunning all-included villa overlooking the beautiful blue sea was just such a blessing. It really almost felt like a dream.

We arrived to have samples of their initially launched collection laid out on our beds and picked out of the clothes to be able to wear throughout the duration of our stay. My favorite piece was their long yellow-shear maxi skirt that I paired with their white v-cut bodysuit (which I absolutely loved)! I am wearing it below in a video commercial for their launch:

Our crew included Jayde Pierce, Charlie Fisher, Jessica Patterson of JPR Media Group (who had a major hand in organizing the press trip), Lewis Andrews, Charlie Barker and many more amazing personalities and creatives!

Initially things started out civil, with me mainly focusing on filming and getting content around the bay for the brand and also for Lewis Andrew’s film company called Wonderful Pictures.

Then honestly after the first initial 2 days of professional filming, we spent most of the trip sampling their clothes, eating a fuck-ton of food (excuse my language), partying until stupid hours in the morning, and doing it all over again with no sleep. Honestly by the end of the trip it was like we needed a vacation from our vacation! Ocean Beach Ibiza being the highlight of the trip – essentially a continuous rave on the beach with unlimited food and drink – you really couldn’t ask for more!